DMC World Magazine

Festival
The South West Four Weekender Has Landed!

2010 marks a new chapter in the history of the UK’s premier inner city dance festival. Having brought alive London’s favourite field Clapham Common for six consecutive years, we are delighted to present the first ever South West Four Weekender!

With the world’s biggest DJs, electronic live acts and leading dance labels hosting our arenas, South West Four returns bigger and better than ever before. Falling on the Bank Holiday Weekend of Saturday 28th and Sunday 29th August, SW4 presents an unforgettable gathering featuring the capitals most discerning disciples of dance.

“Following six sensational sell-out years and phenomenal demand from the SW4-loving public, it was only natural that South West Four would evolve into a two day spectacular” says SW4 director Danny Newman. “This is the dawn of a new era for SW4 and with everyone off work on Monday we hope you can join us and see out the summer in style!”

NO MUD! NO CAMPING! NO HASSLE!

From a never before seen line-up to world-class production, we’ll once again be putting in place everything a great festival should… with the added luxury of catching the last tube home! This includes a variety of freshly made global food, four music stages, toilets galore and an atmosphere as good as you’ll find anywhere on the planet!

Furthermore with more people than ever expected to experience SW4, we have teamed up with the best hotels in the area to offer you rooms at unbeatable rates! Check out the accommodation section of the SW4 website to receive a 20% discount when you quote SW4 on booking!

With no mud, no camping and no re-mortgage plans needed to finance your fun, the South West Four Weekender is your one-stop festival shop, right here in the heart of London.

AND THE SW4 HEADLINERS ARE…

SATURDAY

[ONLY LONDON APPEARANCE OF 2010]

As the world’s undisputed no.1 DJ it’s a great honour to announce that Armin van Buuren has chosen South West Four for his only London gig of 2010. Armin follows in the footsteps of Paul van Dyk, Carl Cox, Sasha and John Digweed by headlining South West Four for the very first time.

Not only has Armin officially been voted the most popular DJ on the planet for the past three years, A State Of Trance continues to set the standard as the world’s most popular radio show. It now appears on a remarkable forty worldwide FM stations and attracts more than thirty million listeners a week. His record label Armada Music is now one of the premier labels in dance music, whilst Armin’s remixes of The Killers and BT sell by the lorry load. This is all achieved whilst Armin tours the four corners of the globe headlining the world’s leading nightclubs and festivals, holding down an epic weekly summer residency at Amnesia Ibiza and regularly playing ‘Armin Only’ gigs to over 10,000 fans. Currently working on a new album which will be showcased at SW4, this will be the first time he has headlined a festival in the UK. A true landmark gig for Armin, this will be a guaranteed pilgrimage for any trance lover.

 
SUNDAY

[ONLY LONDON APPEARANCE OF 2010]

With SW4 extending across two unforgettable days in 2010, we needed an act that had been there, seen it and done it all to headline the Sunday night. To use one of dance music’s most loved cliché’s we needed an act who needs no introduction. And for us there was only one contender. That man is Fatboy Slim.

As one of the most consistent songwriters of the modern era, not to mention one of the very best remixers in the business and one of the most popular DJs of all time, Fatboy Slim is the big man for the big occasion. From DJing infront of 250,000 people on Brighton Beach and at the Rio Carnival, through to headlining the world’s leading festivals and selling out concert venues the world over, Fatboy Slim’s DJ sets are the stuff of legend. With an astounding ability to connect with thousands of people in one instant, Fatboy Slim is the ultimate performer that we are truly privileged to welcome to SW4 for his only London appearance of 2010.


THE STUFF OF LEGEND… FATBOY SLIM IN ACTION!!

Fatboy Slim – Live at matter, London (December 2009):
http://www.youtube.com/watch?v=1d-kvcvR-J4

Fatboy Slim – Live in Brighton, Brixton and Brazil:
http://www.youtube.com/watch?v=ZCpqm2iisF0

Right Here, Right Now:
http://www.youtube.com/watch?v=alSY62eKPCo

Praise you:
http://www.youtube.com/watch?v=4ULVQOneeZE


GET LOADED RETURNS TO ITS ROOTS WITH BLACK GRAPE!
With SW4 going two days Get Loaded is set to return to its spiritual roots by hosting a series of indoor events throughout the year. New Years Eve at 02 Academy Brixton was a great test for Get Loaded and one it passed with flying colours. A sell out crowd of 5000 attended Get Loaded’s first indoor event in over five years and witnessed an amazing lineup literally tear the roof off the Academy! Get Loaded returns to London’s club scene on Easter Thursday 1st April via another huge event at The Coronet Theatre in Elephant & Castle.

Reuniting to coincide with the release of Shaun Ryder’s greatest hits album this summer and seven years after Get Loaded successfully reformed the Happy Mondays, we are delighted to present the comeback of Black Grape! Coming to Get Loaded this Easter for their first live show since 1997, the return of Black Grape is sure to be an extraordinary and exhilarating experience full of wall-to-wall anthems. Make sure you get yourself a ticket as we welcome back one of the finest bands to emerge from our shores from the past 20 years!


MORE HUGE NAMES FOR SW4 COMING SOON!

Hot on the heels of the news that Armin van Buuren and Fatboy Slim are to headline the first ever South West Four Weekender will be the full additions to the lineup in the coming weeks. Weekend Early Bird tickets are on sale on Tuesday 16th February at 9am priced just £72.50 + booking fee with Saturday and Sunday Early Bird tickets only £37.50 + booking fee. Do not miss it!!

And make sure you join the mailing list at www.southwestfour.com to hear all the latest news and gossip first, as we keep the line-up announcements coming thick and fast!

South West Four Weekender

BANK HOLIDAY SATURDAY 28TH &
SUNDAY 29TH AUGUST 2010
CLAPHAM COMMON, LONDON
12pm – 9pm / 20,000 Capacity per day
www.southwestfour.com

TICKETS ON SALE TUESDAY 23rd FEBRUARY AT 9AM
Weekend Early Bird tickets: £72.50 + Booking Fee
Sunday Early Bird tickets: £37.50 + Booking Fee
Saturday Early Bird tickets: £37.50 + Booking Fee
Tickets available from: www.ticketmaster.co.uk / 0844 847 2467