Norman Jay And Bacardi Collaborate To Support Pioneering New U.K. Music
BACARDI Superior rum is collaborating with music pioneer Norman Jay (MBE), to support breakthrough music acts this summer. The legendary DJ will work with the world’s first white rum to nurture the talents of three new UK music artists.
With Norman Jay’s guidance, each artist will create a distinctive version of the rumba, preserving the original elements, but basing it within their own individual genre, combining UK beat based music with the rhythms of Latin America.
Known for pioneering cocktails – such as the Mojito and Cuba Libre – BACARDI rum also has a rich heritage in music, particularly the rumba, and has been hosting legendary parties since 1862. In more recent times (the past 13 years), BACARDI B-LIVE has become a popular fixture at Festivals building upon this vibrant musical legacy.
Norman Jay made a name for himself in the 1980s discovering and nurturing emerging talent, recruiting Jazzie B, Giles Peterson, Trevor ‘The Lick’ Nelson and Judge Jules (a moniker actually provided by Norman himself) to his pirate radio stations KISS. The three U.K. artists will work with Norman Jay to focus their inspiration, and he will guide them to create stand-out tracks which showcase the best of their abilities, across their respective genres.
The three artists chosen are Reso, Untold, and Disco Bloodbath.
27 year-old Reso (aka Alex Melia) pours his frenetic energy and love of breakbeat rhythms into his dubstep/breaks/techno productions. His natural love of drumming shines through creating rich musical textures which really set him apart. Fervent support from Mary Anne Hobbs and Rob Da Bank means that his album, due November 2010, is highly anticipated by fans from all electronic genres.
Starting out as a producer from his bedroom, Untold (aka Jack Dunning) has been releasing bass-heavy electronic house on Hessle Audio since 2008, with his 12″ release Anaconda showing the electronic world they had a new artist with a highly distinctive sound to get their teeth into. As keen to discover new music as he is to produce his own, Untold also runs his own label, Hemlock.
Disco Bloodbath – Damon Martin, Dan Beaumont and Ben Pistor – began life as an irregular East London basement party. Their unique blend of raw disco, spaced-out italo, vintage house and proto-techno has taken the Bloodbath sound to some of the UK’s most discerning dancefloors including Fabric, Bugged Out, Bestival, The Big Chill, secretsundaze, Horse Meat Disco, Lovebox, The Warehouse Project and Matter.
“I’m really looking forward to working with these acts to create some great tracks” said Norman Jay. “For me, music has always been about discovering new influences, and taking inspiration from them to create something new and original. That’s exactly what I’m hoping to help these young artists achieve. We’ve identified them specifically for their passion, fire, and their influence within their own genres and the underground scene.”
The three tracks, each inspired by the rumba, will be available for download later this summer, visit www.facebook.com/bacardirum
