Italian label Sunclock Records is largely known for its vast catalogue of deep, soulful and afro house output and is owned by DJ Vivona. As they kickstart the new year with a new single from King Bruce, DMCWorld checks in with Vivona to find more about the label.
When did you launch Sunclock Records?
We began hosting parties in 2014 and officially launched the label in March 2015.
What’s the meaning behind the name?
Sunclock is inspired by the sundial, symbolizing the natural and unchanging flow of time. This reflects our aim to create music that stands the test of time and resonates deeply, bridging tradition and innovation in both music and time itself.
Where are you based?
Palermo, Sicily, Italy.
How did the label come about?
After my experience with the multi-partner label Super Soul Music, I decided to create Sunclock to fully express my musical vision within the industry.
What is your core musical style and ethos behind the label?
Sunclock is uniform in two different departments SNK and SNKE, which serve a different purposes. The first is more about songs and artist development, where as SNKE is more focus on the underground and is a little bit more experimental. Our musical style is most Afro house, soulful, house regards SNK but the SNKE department has the underground touch inside, maybe more big room.
Who’s behind the label?
I am CEO and founder of the label and meticulously select all the records to be released. Nick, my invaluable assistant, helps sift through the numerous demos we receive and manages relationships with producers, contracts, distribution, and web content. My brother Marcello (Vice President), the cornerstone of Sunclock, plays a vital role in booking, travel, and managing content during gigs.
What was your first single release?
DJ Vivona – Drink In My Cup (incl. Rocco & Toto Chiavetta Remixes)
Which artists are featured on the label?
The label features so many artists including Sossa, Enoo Napa, Abicah Soul, Leonardo Chevy, Carlos Francisco, Jon Cutler, Greg Gauthier, also myself, to name just a few. We have also had records from big singer including Crystal Waters, Monique Bingham, Joi Cardwell, Lisa Shaw, Jinadu, Toshi and Lizwi.
Who else would you love to sign?
I’d love to sign talented singers like Sio, Awen, RAHH, Janice Robinson, Dajae and Mona Lee to Sunclock. My dream collaborations include working with renowned vocal artists such as The Weeknd, Billie Eilish, Björk, Beyoncé and legendary producers like Daft Punk, Masters at Work, Black Coffee, Kerri Chandler, and Jamie Jones.
What have been your 3 most successful releases to date?
DJ Vivona feat. Monique Bingham – Over Him, Under Him (incl. Enoo Napa, Jon Cutler & Phil Weeks Remixes)
Enoo Napa – Mind Control EP
DJ Vivona feat. Jinadu – Angels Cry (incl. Boo Williams & Abicah Soul)
What’s your current release?
DJ Vivona & Crystal Waters – Don’t You Know
![DJ Vivona & Crystal Waters - Don't You Know [Sunclock Records]](http://i.ytimg.com/vi/Ogb749gHGJw/0.jpg)
What’s your A&R process and how can producers get demos to you?
Our A&R process is straightforward: it started with my personal releases and successful collaborative records. As our label grew, so did the volume of impressive demos. Now, over 80 percent of our music comes from talented young producers. If you’re interested in releasing with us, send your demos to demo@sunclock.it.
Which up and coming producers have you signed recently?
Sossa, Bruno Roth, King Bruce, HyperSOUL-X, Dexxx Gum and many others.
What’s the best thing about running a record label?
Being in contact with numerous young producers full of innovative ideas and passion for music is incredibly inspiring. It allows me to stay attuned to current trends and draw inspiration from their creativity.
And what difficulties as a label have you had to overcome?
The startup phase was the toughest, involving meticulous organization and planning. Setting up essential services and platforms for smooth operation was a detailed, evolving task. Even after the initial setup, consistent monitoring remains crucial and demanding.
Do you host label events or plan to?
We love bringing people together through music and creating unforgettable events. Over this year, we’ve hosted some truly remarkable moments, including an exclusive party in Berlin with Sossa, AGELESS, DJ Vivona and Andrea Aureli. For our 10th anniversary on September 28, we celebrated in grand style with the legendary Louie Vega at Country Club in Palermo. More recently, we had the honour of hosting two electrifying events featuring Riva Starr and Andrea Oliva. Our mission is to continue crafting exceptional experiences and sharing the music we love with fans around the globe. Looking ahead to 2025, we have an exciting lineup of events in the works… stay tuned for more!
Where would you like to see the label in 5 years?
In five years, I’d like to see Sunclock Records recognized globally. I hope to have a more diverse roster of international artists and to host major events and festivals. Additionally, I would like to create educational programs to mentor young talents and do charity.
What pearls of wisdom would you offer to those considering setting up their own label?
Starting a record label is exciting but challenging. First, know what makes your label unique. Build strong relationships with artists, distributors, and fans. Stay flexible and adapt to changes in the industry. Finally, understand the business side – contracts, royalties, and marketing are crucial for long-term success. Passion for music is essential, but treating your label like a business is key to sustaining it.
What’s coming up on the label that you can tell us about?
We are working on our first vinyl release and we have a lot of tracks coming up from great producers.
Head to https://www.sunclock.it to find out more!
