So how did you first set foot on the fashion planet?
“My interest in fashion was sparked by the early 80’s casual look. Our first store opened 20 years ago in the centre of Wolverhampton selling brands such as Lemon and La Garage. Things really picked up for us with the birth of the rave scene, I remember we sold loads of Wallabies shoes and labels like Naf Naf & Gio Goi.
Tell us about your clubbing roots…you are known as one of the biggest and friendliest party rockers out there…
“I was involved in the creation of some of the most successful dance nights in the Midlands; ‘Quest’, ‘Pimp’ and ‘Atomic Jam are the big three from me’.”
Where are your fabulous clothing outlets?
“We have 12 stores. Four that trade as Diffusion located in Wolverhampton, Merryhill, Walsall, Telford and our 8 G-Star franchise stores located in Birmingham, the Metro Centre Newcastle, Derby , Carnaby Street in London, The Trafford Center Manchester, Leicester, Bristol and Liverpool.”
What’s next?
“We are currently exploring G-Star franchise opportunities in the United States.”
What are the cool brands at the moment for the dudes?
“G-Star and Lyle & Scott.”
So I’m a girl going out on a Saturday night and want to impress…whose cool clothes should I be buying to impress at the moment?
“Lipsy and Ted Baker.”
You live in Wolverhampton, which clubs do you jump around to at the weekend when you’ve finished sorting out the coat hangers?
“If’ @ Bushwackers in Birmingham. Barney and Danny doing the business…”
www.diffusiononline.co.uk
