Riverside at Nokia Lumia Live in London
Last night, the Millbank Tower on the banks of River Thames in London was turned into a living, breathing entity as Nokia celebrated the launch of the Nokia Lumia 800 smartphone with the most spectacular light show the capital has ever seen.
Millbank was plunged into darkness with the iconic Millbank Tower acting as the canvas for a never-before-seen spectacular. Each of the 120 metre high building’s 800 windows were covered with vinyl as 16 powerful projectors stationed 300 metres away on the other side of the river beamed 4D images onto the structure, making it seem like huge butterflies were flying across the London skyline and that the tower was spinning around.
Billed as the “future of live events” the spectacular show was accompanied by music from superstar producer deadmau5 who created exclusive remixes for the performance – adding the 4th dimension.
deadmau5 said: “Visuals have always been an important part of my shows, so the chance to work with Nokia and its projection team on a project of this scale and ambition is really exciting. It’s also great to be able to play such an iconic landmark and to a UK crowd.”
The event was free for all spectators who were able to view the half hour performance from the North and South sides of the River Thames. VIPs followed the amazing show with an exclusive after party at Altitude 360.
To view and download images and B-roll footage from this event, please visit http://www.epklink.com/nokialumialive
However, the live streaming around the world hit problems which resulted in deadmau5 tweeting the following today…
deadmau5
im sorry about the live stream issues the live web feed was handled by b@ TV, and they suck ass… only found out like 15 minutes before that they were the clowns handling the live feed stuff, we won’t be using them again…shoulda stuck with influxis. still! leave to the loving fans who uploaded a ton of awesome clips on youtube tho! cheers fellas!
